eMarketer Daily - In China, DMPs Are Growing in Importance

Programmatic advertising is on the rise in China, and eMarketer projects nearly $10 billion in spending this year. Getting a data management platform (DMP) in place has become critical for marketers in the country, according to 2015 research.

April 19, 2016  Send to a friend In China, DMPs Are Growing in Importance Programmatic advertising is on the rise in China, and eMarketer projects nearly $10 billion in spending this year. Getting a data management platform (DMP) in place has become critical for marketers in the country, according to 2015 research. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today How Knowledgeable Are Marketers About People-Based Targeting? Nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well, according to February 2016 research. A further 39% said they have a general idea of what it is. Read Article eMarketer Webinar: Multichannel Marketing Few marketers have complete insight into their customers' journeys, but many have more actionable data than in the past. Register for complimentary eMarketer webinar to learn the current state of multichannel marketing and what marketers need to know to make the most of an increasingly complex, critical task. Register now. Streaming Music Subscriptions Boast Big Revenues, Growing Bases IFPI estimated that there were 68 million streaming music service subscribers in 2015, a growth rate of 45.2% from 2014’s 41 million. Read Article Exclusive for eMarketer Customers Why Some Brands Embrace User-Generated Content Brands have approached user-generated content cautiously in the past, fearing that giving consumers a voice might affect a company’s image in unpredictable ways. But that is changing. Increasingly, large brands are embracing it in its many forms to incorporate the consumer’s perspective into their marketing efforts. Read Brief Twitter's Strength: Advertising Around Live Events, Intel Says Becky Brown, vice president of global marketing and communications and director of digital marketing and media group at Intel, explains how Twitter can be a powerful platform when video content is built around events and showcased with the right calls to action. Read Interview An interview with: Becky Brown Vice President, Global Marketing and Communications; Director, Digital Marketing and Media Group, Intel ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.