eMarketer Daily - Facebook Ads See Strong Engagement in India and Southeast Asia

Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.

April 18, 2016  Send to a friend Facebook Ads See Strong Engagement in India and Southeast Asia Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results. Read Article 2016 Email Guide for Retailers Increase the engagement level of your customers and the relevancy of your email messaging with analysis, best practices, and thoughts on the latest market trends. Download now! How to Make Sense of Digital Video Content Opportunities Sorting through the myriad options for advertising opportunities can seem overwhelming. As brands shift budgets from linear TV to digital video, they are faced with decisions about what platforms work best, what publishers to partner with and how to assess campaign success in a fragmented, evolving media landscape. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Data, CRM Are Crucial to Media & Entertainment Stakeholder Engagement Technologies that track and support overall data, customer relationships and social media interactions brought about the best return in stakeholder engagement, according to media and entertainment CEOs. Read Article Exclusive for eMarketer Customers Predictive Analytics Boost Personalization Effectiveness at Farmers Insurance Chris Ciccarello, senior director of pricing and customer analytics at Farmers Insurance Group, explains how predictive analytics help strengthen the brand's personalization efforts. Read Interview An interview with: Chris Ciccarello Senior Director, Pricing and Customer Analytics, Farmers Insurance Group US Digital Users: The eMarketer Forecast for 2016 Among the 265.6 million US internet users in 2016, 11.7% will use only a mobile device for online access. Meanwhile, 7.1% will use just a desktop or laptop to go online and 81.2% will use both a PC and a mobile device. Read Report ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.