eMarketer Daily - Paid OTT Video Not Yet a Mainstream Way to View Content in Japan

Overall, just 12% of internet users in Japan say they use paid over-the-top (OTT) video services, according to March 2016 research. Though that figure seems low, it’s just 10% less than the respondents who said they use cable TV, and only 5% less than those who use paid satellite TV.

April 29, 2016  Send to a friend Paid OTT Video Not Yet a Mainstream Way to View Content in Japan Overall, just 12% of internet users in Japan say they use paid over-the-top (OTT) video services, according to March 2016 research. Though that figure seems low, it’s just 10% less than the respondents who said they use cable TV, and only 5% less than those who use paid satellite TV. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Why Are Internet Users Cutting the Cord? A growing percentage of American households are cutting the cable TV cord each year, per eMarketer estimates. According to January 2016 research from Salesforce, cost is one of the top reasons. Read Article eMarketer Webinar: Will 2016 be the Snapchat Election? Many are dubbing 2016 the "Snapchat Election." Campaigns are using the social app to reach the coveted millennial demographic and gain attention in today's media environment where content is consumed in streams, feeds and snaps. But will 2016 really be the Snapchat Election? Register to find out. Breaking into the Brain: How Mobile Brings Brands Closer to Consumers Dr. Thomas Trautmann, certified neuromarketing instructor and business partner at SalesBrain, an advertising agency that uses neuromarketing to tap into the consumer's mind, talks about how the personal nature of mobile devices allows marketers to connect with the pain points of a brand's audience. Read Interview An interview with: Dr. Thomas Trautmann Certified Neuromarketing Instructor and Business Partner SalesBrain ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.