eMarketer Daily - Good Experiences Drive Word-of-Mouth in China

Solid majorities of consumers in China living in major cities say they will take a number of positive actions after they have a good experience with a brand or company, according to August 2015 research. At the top of the list is spreading the good word.

April 15, 2016  Send to a friend Good Experiences Drive Word-of-Mouth in China Solid majorities of consumers in China living in major cities say they will take a number of positive actions after they have a good experience with a brand or company, according to August 2015 research. At the top of the list is spreading the good word. Read Article Meet Sr. Agency Decision-Makers at May's iMedia Agency Summit Vendors - Join senior decision-makers from MEC, Razorfish, Dieste, Digitas LBi, GSD&M, Havas, OMD and more May 1-4 at the iMedia Agency Summit in Lost Pines, TX. Your pass includes high-value content, up to 10 one:one meetings, networking, & more. Request your invitation now! Netflix Usage to Reach More than Two-Thirds of OTT Users Netflix continues to grow its user base in the US, with 126.9 million people expected to use it this year, according to eMarketer’s latest forecast on OTT video usage. That equates to 67.9% of OTT video users. Among the OTT service providers eMarketer tracks, only YouTube has more users than Netflix—176.1 million, which equates to 94.3% of OTT users. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Viewability in the Realm of Programmatic Advertising Programmatic, social and mobile advertising have led to new controls and worries when it comes to viewability in the UK, according to Ooyala, a global ad-serving firm tracking viewability metrics as well as providing sell-side programmatic platforms to marketers. eMarketer spoke with Scott Braley, Ooyala’s general manager of programmatic advertising, about how marketers are using programmatic, social and mobile to bolster viewability. Read Interview An interview with: Scott Braley General Manager, Programmatic Advertising, Ooyala Exclusive for eMarketer Customers Social Listening for US Brands: Deriving Actionable Insights from Conversations With the right tools and queries, brands can derive insights from consumer conversations on social media. In this report, 35 interviews with industry executives reveal the best uses for social listening, as well as the practice’s strengths and weaknesses. Read Report User-Generated Content Makes for Strong Ads West Elm repurposes user-generated content for ads and other marketing. Aaron Able, head of social media and content strategy, explains how. Read Interview An interview with: Aaron Able Head of Social Media and Content Strategy, West Elm ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.