eMarketer Daily - Advertisers in Australia Embrace People-Based Targeting

Advertisers in Australia report they are increasingly turning to people-based targeting to improve the effectiveness of their online ad campaigns. Many harness data gleaned from first-party sources, as well as from partners and digital ad platforms, to provide more relevant and effective advertising to consumers.

April 5, 2016  Send to a friend Advertisers in Australia Embrace People-Based Targeting Advertisers in Australia report they are increasingly turning to people-based targeting to improve the effectiveness of their online ad campaigns. Many harness data gleaned from first-party sources, as well as from partners and digital ad platforms, to provide more relevant and effective advertising to consumers. Read Article [Webinar] 2016 Retail Email Benchmarks and How to Beat Them Join us as we look back at 2015 campaign benchmarks and discuss why email is still at the center of all of your customer connections. We'll also share some great split-testing ideas to help you optimize campaign performance and beat the benchmarks. Register Now. More Than Two-Thirds of US Digital Display Ad Spending Is Bought Programmatically Programmatic advertising continues to become more sophisticated, and spending via the media buying technique is growing, albeit at a decreasing pace. In our latest US programmatic forecast, eMarketer predicts that this year, more than two-thirds of all digital display advertising will be purchased programmatically. Read Article eMarketer Webinar: Maximizing your Content Marketing ROI Are you struggling to drive ROI with your content marketing efforts? Register for our upcoming webinar to learn the types of content and strategy that deliver the best results. We'll also explore how other organizations are tailoring content marketing for their audiences. Register here. Space is limited. US Execs Look for the Next Silver Bullet Innovation US executives have many thoughts about the innovation happening at their company. According to June 2015 research, many agree their organization is looking for the next silver bullet innovation over pursuing a portfolio of opportunities. Read Article Exclusive for eMarketer Customers US Digital Users: The eMarketer Forecast for 2016 Among the 265.6 million US internet users in 2016, 11.7% will use only a mobile device for online access. Meanwhile, 7.1% will use just a desktop or laptop to go online and 81.2% will use both a PC and a mobile device. Read Report Home Sweet Home: US Millennials Are Buying Houses, Often in the Suburbs Among the things everyone knows about US millennials: They are not eager to buy homes and they want to live in cities rather than in suburbs. As is often the case with things "everyone knows," though, neither of these is mostly true. The "Home Buyer and Seller Generational Trends Report 2016," published in March by the National Association of Realtors (NAR), adds to the fund of evidence rebutting those two bits of popular wisdom. Read Brief ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.