eMarketer Daily - China's Mobile Users Not Keen on Video Ads

Mobile devices have helped bring the internet and digital media to more people in China than ever before. But 2015 research suggests that users in the country are less receptive to mobile video ads than their counterparts around the world.

April 4, 2016  Send to a friend China's Mobile Users Not Keen on Video Ads Mobile devices have helped bring the internet and digital media to more people in China than ever before. But 2015 research suggests that users in the country are less receptive to mobile video ads than their counterparts around the world. Read Article Marketing Technology Weekly - Sign up today eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. Sign up today - be the first to get it Checking Messages Is Part of Almost Everyone's Morning Routine Communication comes first for most US internet users, and even before coffee for a great many of them, according to February 2016 polling. Read Article Webinar: Marketing Automation - What's New in 2016 Are you utilizing new marketing automation capabilities like predictive analytics and account-based marketing tools? Register for our webinar to learn how this blend of data and cross-channel content is speeding the conversion from prospect to customer, helping move the revenue needle in 2016 and beyond. Register here. TV, Internet and Health Plan Providers Rank Worst for Customer Service It’s probably not shocking to hear that US shoppers said they have a more positive experience buying a new item than they do interacting with customer service across industries. But when looking at particular verticals, health plan providers have their work cut out for them in both of these interactions, according to research. Read Article Exclusive for eMarketer Customers In-App Purchases Outpace Ads in Mobile Gaming's Revenue Race According to a recent study, the highest grossing mobile games worldwide in 2015 were free-to-play titles that drew revenues from in-game advertising and in-app purchases. With a varied addressable market, developers must balance the popularity of in-app purchases with how ads are served to maximize revenues. Read Brief Bank of America Wants You to Like Its Video Content as Much as Aunt Sally's Cat Videos Lou Paskalis, senior vice president of enterprise media at Bank of America, talks about what goes into creating digital video ads that keep consumers wanting to see more. Read Interview An interview with: Lou Paskalis Senior Vice President, Enterprise Media, Bank of America ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.