eMarketer Daily - In China, Marketers' 2016 Spending Stays Steady Despite Downturn

Even in the face of a recent economic slowdown in China, research suggests marketers in the country expect their 2016 budgets will increase or remain the same. TV, digital and mobile ads will dominate all formats in investment, though there is disagreement between forecasts as to which format will account for the biggest share of 2016 budgets.

April 25, 2016  Send to a friend In China, Marketers' 2016 Spending Stays Steady Despite Downturn Even in the face of a recent economic slowdown in China, research suggests marketers in the country expect their 2016 budgets will increase or remain the same. TV, digital and mobile ads will dominate all formats in investment, though there is disagreement between forecasts as to which format will account for the biggest share of 2016 budgets. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today iPhone Share of Smartphone Market Inches Upward In the years following Google’s release of the Android OS, iPhones lost market share of the smartphone audience as users turned to lower-priced handsets made by a variety of manufacturers. But the number of US smartphone users relying on iOS continues to rise each year—and they’re gaining audience share as competitors like BlackBerry continue to underperform. Read Article eMarketer Webinar: US Election 2016 - Digital Advertising, Data and Targeting Election cycles drive ad spend in the US, with 2016 expected to be the biggest yet for paid media. Join eMarketer for a complimentary webinar to learn about digital's growing role-from raising awareness to getting out the vote. Register now. Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel A typical business-to-business (B2B) brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights across the funnel to encourage sales from existing and new customers. Read Article ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.