eMarketer Daily - Mobile Accounts for Rising Share of Ad Spend in India

eMarketer estimates that about a quarter of digital ad spending in India will be mobile this year. Other estimates are less bullish on mobile’s share of the total, but more positive about overall spending levels.

April 20, 2016  Send to a friend Mobile Accounts for Rising Share of Ad Spend in India eMarketer estimates that about a quarter of digital ad spending in India will be mobile this year. Other estimates are less bullish on mobile’s share of the total, but more positive about overall spending levels. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Google Ad Revenue Growth Drops to Single Digits This Year Google’s worldwide ad revenues growth will drop to single-digit rates this year, eMarketer estimates, after years of faster increases. After a 15.0% climb in worldwide ad dollars last year, the internet giant—whose parent company, Alphabet, will report Q1 earnings this week—will see 9.0% growth this year to $57.80 billion in ad revenues. Read Article Save the Date - eMarketer Attention! 2016 Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Learn more and get notified when tickets go on sale. Microsoft Ad Revenues Continue to Rebound After a sharp drop in 2014, net ad revenues worldwide at Microsoft rebounded in 2015 with a rise of 20.8% and this year, eMarketer expects, will climb a further 15.0% to reach nearly $3 billion—still below 2013 revenue levels, and about in line with what the company took in from ads as long ago as 2012. Read Article Exclusive for eMarketer Customers Social Media Sways Purchasing Decisions for US Millennials Using Facebook, Instagram, Twitter, Pinterest and other social platforms to review and recommend new products has become an integral part of digital life for many US millennials, no matter their platform of choice. The strength of these word-of-mouth recommendations has led social media to become a focal point in how these young adults discover new products and make purchasing decisions. Read Brief Viewability Rates Should Factor in Ad Fraud Marco Ricci, CEO of ad verification firm Adloox, speaks to eMarketer about ad viewability's relationship to brand safety and ad fraud. Read Interview An interview with: Marco Ricci CEO, Adloox ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.