eMarketer Daily - Big Growth for Mobile Music Revenues in China

There’s big growth in mobile music revenues in China, according to one forecast, which estimates that after 42.5% revenue growth last year, 2016 earnings will be up a further 41.4%. The audience is also on the rise.

April 21, 2016  Send to a friend Big Growth for Mobile Music Revenues in China There’s big growth in mobile music revenues in China, according to one forecast, which estimates that after 42.5% revenue growth last year, 2016 earnings will be up a further 41.4%. The audience is also on the rise. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Worldwide Ad Spending Growth Revised Downward Spending on paid media worldwide will climb 5.7% in 2016 to $542.55 billion, propelled by increased investments in digital advertising. This is lower than eMarketer's previous forecast, but still represents accelerated growth when compared with 2015 (5.0%). Read Article eMarketer Webinar: US Election 2016 - Digital Advertising, Data and Targeting Election cycles drive ad spend in the US, with 2016 expected to be the biggest yet for paid media. Join eMarketer for a complimentary webinar to learn about digital's growing role-from raising awareness to getting out the vote. Register now. Digital Political Ad Spending to Skyrocket in 2016 While TV is still the dominant destination for political ad spend, spending on digital channels is increasing the fastest year over year. In fact, US political ad spending on digital is estimated to nearly quadruple compared to 2014, according to research. Read Article Exclusive for eMarketer Customers How US Teens Are Playing Console, PC and Mobile Games Teens have long been a core video gaming demographic. In recent years, widespread access to smartphones and tablets, along with traditional consoles and PC games, has given teens more gaming option than ever before. 2015 research looked at how much time US teens spend playing games, how race or ethnicity influences their gaming activity and how video game advertising affects their purchase behavior. Read Brief Google's Journey into Machine Learning: What Marketers Need to Know Justin Cutroni, Google analytics evangelist, discusses the Google Analytics 360 marketing cloud suite and how the company approaches machine learning. Read Interview An interview with: Justin Cutroni Analytics Evangelist, Google ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.