How artificial intelligence can be used for marketing

SEW | Daily Apr 4, 2016 Today on SEW, Martin Talks looks at the seven different ways that marketers can make use of AI technology, from product launches to pre-emptive advertising to content production. Today's Top Story How artificial intelligence can be used for marketing This week sees the launch of our Marketer's Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. by Graham Charlton Sponsored Take advantage of high converting mobile calls with our 2016 Mobile Marketing Playbook Thirty billion phone calls were made to businesses from mobile search in 2013, and that number is expected to rise by more than twice that amount by 2018. Follow these strategies to convert more calls to customers Download Now Analytics How to track clicks to offline sales from a B2B lead generation website Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. Read more by Chris Attewell How to use In-Page Analytics and how it can help boost conversions Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. Read more by Amanda DiSilvestro PPC Dictionary of ad buying: key terms and acronyms For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this helpful glossary. Read more by Mike O'Brien SEO How are businesses using Google Posts? Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Read more by Rebecca Sentance Social How B2B brands perform on social (spoiler: better than you think) In B2B social media there are a few accepted 'truths'. B2B can't work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). Read more by Matt Owen More News Five of the most interesting SEM news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Read more by Christopher Ratcliff Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book