eMarketer Daily - B2B Marketers Down Under Embrace Digital Marketing Tactics

B2B marketers in Australia are getting increasingly sophisticated in their approach to digital marketing, turning to tactics like marketing automation and social media to help generate leads.

April 13, 2016  Send to a friend B2B Marketers Down Under Embrace Digital Marketing Tactics B2B marketers in Australia are getting increasingly sophisticated in their approach to digital marketing, turning to tactics like marketing automation and social media to help generate leads. Read Article eMarketer Webinar: Multichannel Marketing Few marketers have complete insight into their customers' journeys, but many have more actionable data than in the past. Register for complimentary eMarketer webinar to learn the current state of multichannel marketing and what marketers need to know to make the most of an increasingly complex, critical task. Register now. Ad Blocking Is Bad for Programmatic Advertising Three in four US marketers say that ad blocking will have a negative effect on the programmatic advertising ecosystem, according to February 2016 research. But some actually think the impact will be a good one. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Some Small Business Websites Are Still Not Mobile The use of mobile phones is growing, and more than half of US small businesses have taken note and optimized their sites accordingly. Some 40%, however, have not. Read Article Exclusive for eMarketer Customers Virtual Reality and Beyond: The Current State and Future Potential of Immersive Digital Marketing Experiences Marketers now have a new medium—the immersive medium—enabled by virtual reality and augmented reality technologies through which they can tell stories and engage with audiences like never before. Read Report Why China's 'BAT' Companies Are Hot for Mobile Video As mobile-led digital ad spending overtakes TV and other traditional media ad investment in China, mobile videos are shaping up to be marketers' preferred way to speak to consumers. In response, China's internet giants Baidu, Alibaba and Tencent—known collectively as the "BAT" companies—are jostling to build their own mobile video footprints. Read Brief ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.