24 key skills for SEO professionals in 2016

SEW | Daily Apr 20, 2016 On SEW today, Chris Lake dives into exactly which technical (and soft) skills are needed by SEO professionals right now. Whether you're a seasoned veteran or a newbie just starting out... you need this. Today's Top Story 24 key skills for SEO professionals (and wannabes) in 2016 There are lots of different roles within search, and as such, the industry welcomes people with a variety of different skillsets. I thought I'd explore this in a little more detail, for anybody looking to forge a career in search. by Chris Lake Industry Insights on digital leadership & transformation from last week's #ClickZChat In past editions of ClickZChat we've focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tackle some larger themes. Read more by Matt Owen PPC Paid search rules for ROI on mobile: report Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. Read more by Christopher Ratcliff SEO Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast] Welcome to the latest episode of the ClickZ Digital Marketing Podcast. Read more by Christopher Ratcliff 17 ways to improve your site search results pages As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. ... Read more by Graham Charlton How to optimize your Google My Business listing: expert tips A Google My Business profile is an essential for local SEO. It's free and will enable you to appear in local search results for queries specific to your products or services. ... Read more by Graham Charlton Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book