eMarketer Daily - Week in Review

April 10, 2016

Week's Top Articles

Advertisers in Australia Embrace People-Based Targeting

China's Mobile Users Not Keen on Video Ads

Digital Ad Spending in India to Surpass $1 Billion Next Year

Retail and C2C Ecommerce in China Hits New Highs

More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic

Interview of the Week
The Right Questions to Ask About Location Data Accuracy

Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer spoke with Steven Rosenblatt, president of foursquare, about the right questions to ask about data accuracy.

Full Interview »

Steven Rosenblatt
President
foursquare

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Chart of the Week

eMarketer Webinar: Multichannel Marketing

Few marketers have complete insight into their customers' journeys, but many have more actionable data than in the past. Register for complimentary eMarketer webinar to learn the current state of multichannel marketing and what marketers need to know to make the most of an increasingly complex, critical task. Register now.

Checking Messages Is Part of Almost Everyone's Morning Routine

WeChat Users in China Love 'Moments'

How Often Are US Consumers Watching Video on Their Smartphones?

Change Is Afoot in Fatherhood as Millennials Become Prime Parenting Generation

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