Q1 2016 Research Recap

Check out some of the most popular eMarketer content you may have missed in Q1 2016.

eMarketer Content Highlights: Q1 2016 Hi there, Below is a glimpse of the most popular eMarketer content you may have missed in Q1 2016. In this Research Recap 1. Article: US Digital Display Ad Spending to Surpass Search Ad Spending in 2016 2. Article: Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers 3. Article: Digital Ad Spending to Surpass TV Next Year 4.    Report (For Customers): US Millennials at Key Life Stages: How Younger and Older Segments Differ and Converge 5.    Report (For Customers): Cross-Border Ecommerce 2016: A Country-by-Country Look at Consumer Behavior and Trends 6.    Report (For Customers): Virtual Reality and Beyond: The Current State and Future Potential of Immersive Digital Marketing Experiences Article US Digital Display Ad Spending to Surpass Search Ad Spending in 2016 In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion. Read More » Article Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers. Read More » Article Digital Ad Spending to Surpass TV Next Year Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, according to eMarketer’s newest quarterly ad spending forecast. In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending. Read More » Report US Millennials at Key Life Stages: How Younger and Older Segments Differ and Converge Adult millennials in the US range from those who are still essentially kids to those raising their own kids. Not a cohesive whole, this population is better understood by examining its members at the distinct life stages they inhabit—from freshman-dorm denizens to suburban homeowners and parents. Report Cross-Border Ecommerce 2016: A Country-by-Country Look at Consumer Behavior and Trends Digital buyers around the world enjoy shopping on foreign sites for a variety of reasons. Many retailers are finding that courting these border-hopping consumers can be profitable. Report Virtual Reality and Beyond: The Current State and Future Potential of Immersive Digital Marketing Experiences Marketers now have a new medium—the immersive medium—enabled by virtual reality and augmented reality technologies through which they can tell stories and engage with audiences like never before.

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