eMarketer Daily - Week in Review

April 3, 2016

Week's Top Articles

Mobile Internet Use Picks Up in Asia-Pacific

Clients in Southeast Asia Demand More from Marketing Efforts

Men in China More Likely to Be Digital

Mobile Commerce Inches Upward in Southeast Asia

US Advertisers Are Investing Heavily in Programmatic, but Obstacles Remain

Interview of the Week
What Marketers Should Know About Today's Ever-Expanding Technology Landscape

Now that more marketers are taking technology into their own hands, it's crucial that they stay up to date on the ever-expanding space. eMarketer's Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what's new and what's changing in marketing technology.

Full Interview »

Scott Brinker
Co-Founder and Chief Technology Officer
ion interactive

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Chart of the Week

Webinar: Marketing Automation - What's New in 2016

Are you utilizing new marketing automation capabilities like predictive analytics and account-based marketing tools? Register for our webinar to learn how this blend of data and cross-channel content is speeding the conversion from prospect to customer, helping move the revenue needle in 2016 and beyond. Register here.

Why Marketers Don't Personalize Content

Financial Institutions Turn to the Internet of Things to Stay Competitive

Digital Neck-and-Neck with TV Ad Spend in the US

Digital, Mobile Increase Share of Ad Spend in Japan

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