eMarketer Daily - Digital, Mobile Increase Share of Ad Spend in Japan

Digital will account for a quarter of total media ad spending in Japan for the first time this year, according to eMarketer’s latest estimates of worldwide ad spending.

April 1, 2016  Send to a friend Digital, Mobile Increase Share of Ad Spend in Japan Digital will account for a quarter of total media ad spending in Japan for the first time this year, according to eMarketer’s latest estimates of worldwide ad spending. Read Article Save the Date - eMarketer Attention! 2016 Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Learn more and get notified when tickets go on sale. Unlocked Smartphone Shipments Soar in the US In 2015, there were 14.6 million US unlocked smartphone vendor shipments, a 140% increase compared to the year prior. According to research, the growth included market share gains by mobile manufacturers like Apple and Motorola. Read Article Marketing Technology Weekly - Sign up today eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. Sign up today - be the first to get it What Marketers Should Know About Today's Ever-Expanding Technology Landscape Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what’s new and what’s changing in marketing technology. Read Interview An interview with: Scott Brinker Co-Founder and Chief Technology Officer, ion interactive Exclusive for eMarketer Customers Home Sweet Home: US Millennials Are Buying Houses, Often in the Suburbs Among the things everyone knows about US millennials: They are not eager to buy homes and they want to live in cities rather than in suburbs. As is often the case with things "everyone knows," though, neither of these is mostly true. The "Home Buyer and Seller Generational Trends Report 2016," published in March by the National Association of Realtors (NAR), adds to the fund of evidence rebutting those two bits of popular wisdom. Read Brief Programmatic Trails Direct-Sold Ads on Viewability, but For How Long? As advertisers increasingly look to transact on viewable impressions, this poses problems for those leaning heavily on programmatic buying. But while programmatic might trail direct-sold ads in terms of in-view percentages, measurement capabilities and even viewability guarantees are on the rise. Read Brief ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.