When is a search engine not a search engine? When it's Google

SEW | Daily Apr 6, 2016 A new EU directive declares that everything we know about Google (and Bing, DuckGoGo, etc) is wrong. They're not actually 'search engines' at all. What does this really mean and does it have any effect whatsoever on the SEM industry? Rebecca Sentance investigates... Today's Top Story When is a search engine not a search engine? When it's Google, says the EU Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren't going to suddenly change tack because of an already fairly unpopular EU directive. by Rebecca Sentance Sponsored Take advantage of high converting mobile calls with our 2016 Mobile Marketing Playbook Thirty billion phone calls were made to businesses from mobile search in 2013, and that number is expected to rise by more than twice that amount by 2018. Follow these strategies to convert more calls to customers Download Now Analytics How to fix discrepancies in your web analytics data Google Analytics, like every web analytics tool, does not deliver accurate data. Read more by Peter O'Neill Development 21 quick ways to find inspiration for creating content There is an increasing need for online content, and both content writers and content marketers know the struggle of constantly seeking the next great post. Read more by Tereza Litsa Industry How artificial intelligence can be used for marketing This week sees the launch of our Marketer's Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. Read more by Graham Charlton PPC Improve your PPC in just 25 minutes this week Been ignoring your PPC account for a while? Or perhaps you're onboarding a new PPC client that needs some immediate love? I've got a plan for you... Read more by Pauline Jakober More News 24 slightly depressing stats on the 'fall' of Twitter Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months. Read more by Christopher Ratcliff How does Google determine my local ranking? Google has just updated how it determines your business's local ranking. Read more by Christopher Ratcliff Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book