eMarketer Daily - Digital Overtakes Traditional Media in China, but TV Consumption Holds Strong

The amount of time that adults in China will spend with digital media every day will surpass the time they spend with traditional media for the first time in 2016, eMarketer estimates. Adults in China will spend an average of 3 hours and 5 minutes each day with digital media this year—representing 50.6% of their daily media time.

April 27, 2016  Send to a friend Digital Overtakes Traditional Media in China, but TV Consumption Holds Strong The amount of time that adults in China will spend with digital media every day will surpass the time they spend with traditional media for the first time in 2016, eMarketer estimates. Adults in China will spend an average of 3 hours and 5 minutes each day with digital media this year—representing 50.6% of their daily media time. Read Article eMarketer Webinar: Will 2016 be the Snapchat Election? Many are dubbing 2016 the "Snapchat Election". Campaigns are using the social app to reach the coveted millennial demographic and gain attention in today's media environment where content is consumed in streams, feeds and snaps. But will 2016 really be the Snapchat Election? Register to find out. Execs Look to Mobile-Focused Technology to Create More Effective Campaigns A growing number of executives are looking to marketing technology to help supercharge their local ad buying plans. Mobile push technology and real-time location data are both two key areas of interest. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Marketers Choose Responsive Email Templates Over Fluid Hybrid Design Email marketing trends, like fluid hybrid design, are emerging. However, most marketing professionals still use responsive email templates, according to November 2015 research. Read Article ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.