eMarketer Daily - Retail and C2C Ecommerce in China Hits New Highs

Ecommerce sales in China will hit a new high in 2016 over the year prior, helped by continued double-digit annual growth. In addition, the growing share of cross-border transactions coming from retail, as opposed to consumer-to-consumer (C2C) purchases, suggest growing consolidation and sophistication among online sellers.

April 6, 2016  Send to a friend Retail and C2C Ecommerce in China Hits New Highs Ecommerce sales in China will hit a new high in 2016 over the year prior, helped by continued double-digit annual growth. In addition, the growing share of cross-border transactions coming from retail, as opposed to consumer-to-consumer (C2C) purchases, suggest growing consolidation and sophistication among online sellers. Read Article Webinar: Marketing Automation - What's New in 2016 Are you utilizing new marketing automation capabilities like predictive analytics and account-based marketing tools? Register for our webinar to learn how this blend of data and cross-channel content is speeding the conversion from prospect to customer, helping move the revenue needle in 2016 and beyond. Register here. Millennial Likely Voters Use Digital Video to Learn About Political Candidates While more than half of US likely voters who use digital video to learn about political candidates are millennials, some older generations are also turning to the channel to better understand political candidates and issues, according to January 2016 research. Read Article Marketing Technology Weekly - Sign up today eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. Sign up today - be the first to get it Change Is Afoot in Fatherhood as Millennials Become Prime Parenting Generation As patterns of motherhood in the US have shifted, so have patterns of fatherhood—with hyperinvolved new dads getting much attention even as fathers who do not live with their kids at all have become common. Some aspects of father behavior get disproportionate attention, while others are neglected. Read Article Exclusive for eMarketer Customers For US Millennials, More Time with Digital Video Means Less Time with TV It’s no secret that a growing proportion of US consumers are cutting the TV cord each year, while the share of “cord-nevers” is growing as well. Millennials—many of whom demand flexibility and affordability when it comes to their viewing habits—have helped set the trend of shifting away from traditional TV to viewing content digitally. Read Brief US Programmatic Advertising: Seven Things Buyers and Sellers Need to Know Now Rapid investment in programmatic advertising is a trend in its own right, but ad dollars alone aren't driving the market. eMarketer explores seven additional areas of crucial interest to US programmatic ad buyers and sellers. Read Report ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.