eMarketer Daily - Infatuation with Messaging Apps Continues in Indonesia

Three of the five most popular mobile apps in Indonesia are messaging apps, according to January 2016 research. Low cost and convenience are contributing to their popularity, with the total number of messaging app users in Indonesia primed to see double-digit growth over the next three years.

April 11, 2016  Send to a friend Infatuation with Messaging Apps Continues in Indonesia Three of the five most popular mobile apps in Indonesia are messaging apps, according to January 2016 research. Low cost and convenience are contributing to their popularity, with the total number of messaging app users in Indonesia primed to see double-digit growth over the next three years. Read Article eMarketer Webinar: Multichannel Marketing Few marketers have complete insight into their customers' journeys, but many have more actionable data than in the past. Register for complimentary eMarketer webinar to learn the current state of multichannel marketing and what marketers need to know to make the most of an increasingly complex, critical task. Register now. Mobile Gamers Prefer Rewarded Video Ads Within F2P Games Nearly half of US mobile gamers who play at least monthly prefer viewing rewarded video ads in free-to-play games, according to November 2015 research. Read Article Marketing Technology Weekly - Sign up today eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. Sign up today - be the first to get it Many Bad Bots Mimic Human Behavior While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research. Read Article Exclusive for eMarketer Customers Ad Blocking's Presence Growing in Canada Ad blocking has vaulted to the top of the list of priorities for companies in the digital ad business in Canada. Adoption rates are increasing as consumers become more aware of these free tools. And mobile ad blocking—which lags desktop significantly—is accelerating. Read Brief Young People Drive Digital Travel Purchases in Indonesia Ruwie Rahardjo, general manager of travel metasearch engine Wego Indonesia, talks about how young people in Indonesia are more apt to book travel through digital channels. Read Interview An interview with: Ruwie Rahardjo General Manager, Wego Indonesia ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.