eMarketer Daily - Week in Review

Check out the week's top articles from eMarketer

April 17, 2016 Week's Top Articles B2B Marketers Down Under Embrace Digital Marketing Tactics Infatuation with Messaging Apps Continues in Indonesia What Attracts Ad Clicks in China? Ad Blocking Is Bad for Programmatic Advertising Communication Industry Pushes Thailand's Digital Ad Spending to New Highs Interview of the Week Viewability in the Realm of Programmatic Advertising Programmatic, social and mobile advertising have led to new controls and worries when it comes to viewability in the UK, according to Ooyala, a global ad-serving firm tracking viewability metrics as well as providing sell-side programmatic platforms to marketers. eMarketer spoke with Scott Braley, Ooyala's general manager of programmatic advertising, about how marketers are using programmatic, social and mobile to bolster viewability. Full Interview » Scott Braley General Manager, Programmatic Advertising Ooyala Share this: Chart of the Week Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today More Articles Is TV vs. Digital Video a Close Race? Many Bad Bots Mimic Human Behavior The Creative Process Has Lots of Room for Improvement Good Experiences Drive Word-of-Mouth in China Send to a Friend » Newsletter Sign-Up » RSS Feed » Corporate Subscription » Advertise » Contact Us »

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