eMarketer Daily - WeChat Users in China Love 'Moments'

A study of WeChat, one of China’s most popular messaging platforms, provides new insights into the service’s user base and most-used features. WeChat’s “Moments” feature, accessed by users to share and browse images, short videos and links from friends, is among the platform’s most popular, and increasingly a key draw for advertisers.

April 8, 2016  Send to a friend WeChat Users in China Love 'Moments' A study of WeChat, one of China’s most popular messaging platforms, provides new insights into the service’s user base and most-used features. WeChat’s “Moments” feature, accessed by users to share and browse images, short videos and links from friends, is among the platform’s most popular, and increasingly a key draw for advertisers. Read Article Roundup Download: Media Usage Around the World How do users around the world spend their time with digital media? How are users shifting TV and movie consumption habits to online channels? Download eMarketer's Roundup of articles, trends and forecasts to help you understand where audiences are and how they're consuming media around the world. Receive my copy. Facebook Remains the Largest Social Network in Most Major Markets With the exception of China, Russia and a few other countries, Facebook continues to dominate the social network scene in major markets worldwide. The popularity of newer social networks like Instagram is increasing rapidly, but users tend to adopt those platforms in addition to Facebook, rather than as replacements. Read Article Marketing Technology Weekly - Sign up today eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. Sign up today - be the first to get it The Right Questions to Ask About Location Data Accuracy Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer spoke with Steven Rosenblatt, president of foursquare, about the right questions to ask about data accuracy. Read Interview An interview with: Steven Rosenblatt President, foursquare Exclusive for eMarketer Customers In India's Ecommerce Landscape, Amazon Trails Local Players Flipkart and Snapdeal As a result of the fast adoption of smartphones in India, the country's retail ecommerce landscape is expected to grow dramatically over the next few years. Amazon has established a presence, but lags behind homegrown firms Flipkart and Snapdeal. Complicated rules regarding foreign stakes in ecommerce platforms have relegated all three to a marketplace model in India. Read Brief How China's JD.com Competes Against Ecommerce Leader Alibaba JD.com, China's second-largest online retailer, said it has an edge on the ecommerce leader, Alibaba. Lijun Xin, president of JD.com's apparel and home furnishing business unit, explains why. Read Interview An interview with: Lijun Xin President, Apparel and Home Furnishing Business Unit, JD.com ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.