eMarketer Daily - Apple Pay Seen as a Luxury, Niche Service in China

Nearly half of internet users in China don’t use Apple Pay because their current mobile payment tools meet all of their requirements, a February 2016 survey found.

April 28, 2016  Send to a friend Apple Pay Seen as a Luxury, Niche Service in China Nearly half of internet users in China don’t use Apple Pay because their current mobile payment tools meet all of their requirements, a February 2016 survey found. Read Article eMarketer Webinar: Will 2016 be the Snapchat Election? Many are dubbing 2016 the "Snapchat Election". Campaigns are using the social app to reach the coveted millennial demographic and gain attention in today's media environment where content is consumed in streams, feeds and snaps. But will 2016 really be the Snapchat Election? Register to find out. In Three Years, Analytics and Big Data Skills Will Be Most in Demand Digital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will be a more crucial skill needed. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today B2B Executives Focus on the Customer in Marketing Technology Spend Customer centricity, a philosophy built around identifying and targeting a company’s most profitable customers to drive growth, is gaining a growing following in the B2B sector. According to research, many of the philosophy’s adherents are turning to marketing automation and CRM tools to help build out their capabilities in the discipline. Read Article ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.