eMarketer Daily - Digital Ad Spending in India to Surpass $1 Billion Next Year

eMarketer anticipates double-digit growth in total media ad spending in India for the foreseeable future, as advertisers direct more money toward digital and, in particular, mobile.

April 7, 2016  Send to a friend Digital Ad Spending in India to Surpass $1 Billion Next Year eMarketer anticipates double-digit growth in total media ad spending in India for the foreseeable future, as advertisers direct more money toward digital and, in particular, mobile. Read Article Marketing Technology Weekly - Sign up today eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. Sign up today - be the first to get it How Often Are US Consumers Watching Video on Their Smartphones? Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research. Read Article MMA Mobile Automation & Programmatic Leadership Forum, April 14, NYC The MMA Mobile Automation & Programmatic Leadership Summit was created to guide marketers through the key opportunities and challenges in mobile programmatic and to shed light on how their peers are cracking the code to greater efficiency. Receive 15% off tickets with code 'eMarketer_15'. M&A Market Expected to Grow This Year More mergers and acquisitions (M&As) will be initiated this year in the US than a year ago. According to survey data, over a third of US executives said they will set in motion four to six of these deals in 2016. Read Article Exclusive for eMarketer Customers Digital to Take Majority Share of China's Total Media Ad Spending In 2016, digital ad spending will represent more than half of total media ad spending in China for the first time, eMarketer predicts. Mobile ad spending alone will exceed TV ad spending as a share of total media ad investment. Read Brief Marketing Technology: The Six Developments That Matter the Most in 2016 As CEOs give marketers more responsibility and authority to help their organizations go digital, marketing technology is stepping into the spotlight. That's just one of six major marketing tech developments that will matter the most to brands and agencies this year and beyond. Read Report ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.