Five of the most interesting SEM news stories of last week

SEW | Daily Apr 18, 2016 Take a look back at the last seven days worth of events in the rollercoaster world of search, including new look PPC ads, the effectiveness of image alt-tags and the latest round of punishments meted out by Google on bloggers. Today's Top Story Five of the most interesting SEM news stories of the week by Graham Charlton Mobile The key ingredients of mobile design and UX methodology Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital design process at the UK mapping agency, Ordinance Survey (OS). Read more by Andy Favell PPC Is Google testing out green labels for PPC ads? Google looks to be testing out a new colour of 'ad' label for its PPC ads in Europe today. Read more by Graham Charlton Social 12 valuable marketing lessons from Snapchat's success Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Read more by Tereza Litsa Seth Godin: Nobody makes a purple cow by sticking with what's safe Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success. Read more by Mike O'Brien Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book