eMarketer Daily - Communication Industry Pushes Thailand's Digital Ad Spending to New Highs

2016 forecasts of Thailand’s digital ad spending suggest the market will see continued growth, powered by increasing outlays from firms in the communications and automotive sectors.

April 12, 2016  Send to a friend Communication Industry Pushes Thailand's Digital Ad Spending to New Highs 2016 forecasts of Thailand’s digital ad spending suggest the market will see continued growth, powered by increasing outlays from firms in the communications and automotive sectors. Read Article The 2016 North American Email Marketing Benchmark Report Learn the major trends affecting your email marketing this year. See the current benchmarks and apply the best practices found in this latest report. Download now! Many Financial Companies Still Don't Offer a Mobile App Though more than half (52%) of financial executives worldwide said their company offers a mobile app to clients, there are some that still do not, according to January 2016 research. In fact, nearly a third said they neither had one nor were developing one. Read Article Marketing Technology Weekly - Sign up today eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. Sign up today - be the first to get it The Creative Process Has Lots of Room for Improvement Nearly half of US creative professionals say the creative process could be more effective, according to February 2016 research. Just 2% of respondents said it was already perfect. Read Article Exclusive for eMarketer Customers Citibank: With Video Ads on Social Networks, Brands Need to Think Like Publishers Linda Duncombe, global head of digital, social and content marketing at Citibank, discusses the bank's evolving social video ad strategy. Read Interview An interview with: Linda Duncombe Global Head of Digital, Social and Content Marketing, Citibank US Millennial Smartphone Shoppers Value Speed over Security US smartphone users of all ages have become increasingly open to making purchases on their devices. According to eMarketer’s latest forecast, more than half of digital buyers in the US will use a smartphone to complete a purchase in 2017, marking a tipping point for the country’s ecommerce market. As is the case of most mobile activities, millennials were among the first to become comfortable with shopping—and buying—via a smartphone. Read Brief ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.