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 | | REPORT Facebook By The Numbers | | We're excited to announce the release of our new Facebook by the Numbers research report. In this year's report, we processed 55,000 individual campaigns, which served 37 billion impressions worldwide between July 1, 2014, and June 30, 2015. This year's data set is 46 times larger than what we looked at last year. | | | | | |
| Key Takeaways: | -
Globally, AdRoll observed a 31% year-over-year average increase in spend per advertiser on Facebook. -
After adding Facebook to an existing display retargeting campaigns, advertisers saw a 92% increase in impression reach, a 9% drop in CPM, and a 27% decrease in CPC. -
By adding mobile retargeting to Facebook campaigns, advertisers averaged a 60% increase in impression reach, a 64% increase in CTR, and a 36% drop in CPC. | | | | |
| You may also like: | | On-Demand Webinar | | How to Boost Social Media ROI | | Is your social marketing reaching its full potential? Hear from AdRoll and Sprout Social on the importance of both paid & organic social, KPIs and tips for creating a strong, cohesive voice. | | | | | | | Case Study | | University of Missouri–St. Louis (UMSL) | | To generate leads for their online business-degree program, UMSL used a combination of media strategies that included both AdRoll Prospecting and Retargeting. | | | | | | |
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