eMarketer Daily - Mobile Gamers in India Defy Age, Gender Stereotypes

Research reveals that more internet users ages 36 to 55 play each day than among those in any other age group. And women spend more time on mobile gaming than men.

May 19, 2016  Send to a friend Mobile Gamers in India Defy Age, Gender Stereotypes Research reveals that more internet users ages 36 to 55 play each day than among those in any other age group. And women spend more time on mobile gaming than men. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Media, Entertainment Marketers Ramp Up Digital Efforts The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020. As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels. Read Article eMarketer StatPack: Social Network Usage - Download Now Looking for usage and user demographics for Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr? Download eMarketer's US Social Network Usage StatPack for over 50 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. Mobile App Users See Ads from Morning to Night Most mobile in-app ad requests worldwide from Android- and iOS-based devices occur between 7am and 10pm throughout the week, based on activity on Drawbridge’s platform. iOS in general has bigger variation in ad requests compared to Android. Read Article  For corporate subscribers China's Rising Online-to-Offline Commerce Spurs Consolidation, Marketer Adaptation In China, the growing online-to-offline (O2O) commerce sector has attracted a lot of attention—and a lot of investment. While O2O currently accounts for a small portion of ecommerce in the country, that figure is expected to grow significantly over the next few years. As a result, marketers will need to think beyond display advertising to connect with users of these services.  For corporate subscribers US Ad Spending: eMarketer's Estimates for 2016 Digital ad spending is expected to climb 15.4% in 2016 to pass $68 billion. The channel will grow another 12.4% next year, topping $77 billion and overtaking TV as the biggest advertising medium in the US. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.