eMarketer Daily - Who's Using Which Social Sites in Japan?

Line is still the No. 1 social media platform in Japan, according to research conducted in February 2016. The homegrown social site beats out Facebook and Twitter, and is most popular among women.

May 27, 2016  Send to a friend Who's Using Which Social Sites in Japan? Line is still the No. 1 social media platform in Japan, according to research conducted in February 2016. The homegrown social site beats out Facebook and Twitter, and is most popular among women. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Fitness Bands Still the Top Wearable in the US More wearable device enthusiasts own fitness bands than other connected accessories in the US. According to research, close to half of all wearable owners wear the bands, making them almost twice as common as smart watches and three times as common as smart glasses. Read Article eMarketer Webinar: Mcommerce Trends for 2016 Are you taking advantage of larger screens, smoother buying experiences, better mobile search and context-driven discovery to optimize the shopping experience for your mobile consumers? Register for our complimentary webinar to learn the top mcommerce trends you need to know for 2016. Reserve my seat. Marketing in Asia-Pacific: Millennials in Vietnam Are Social, Skeptical and Seeking Role Models Like many consumers in emerging markets, Vietnam’s younger generation is the most likely demographic to be engaged with digital. Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, spoke with eMarketer about behavior across age groups in the country, and how to best reach the young consumers. Read Interview An interview with: Richard Burrage Managing Partner Cimigo  For corporate subscribers To Make Multichannel Marketing Work, Audience Data Must Be 'Rich' and 'Ready' Chris Harrison, chief technology officer at Epsilon, discusses the challenges marketers face when trying to make multichannel marketing work. An interview with: Chris Harrison Chief Technology Officer Epsilon  For corporate subscribers In Indonesia, Local Smartphone Vendors Face Challenge from Low-Cost Chinese Devices Indonesia presents a growing market for smartphone manufacturers, although it is dwarfed in size by regional heavyweights China and India when ranked by user numbers. While local manufacturers have done well in Indonesia, they face a growing threat from Chinese vendors targeting the sub-$100 price band with 4G-capable devices. And although 4G is now offered by five of Indonesia’s mobile carriers, uptake of mobile broadband may not be happening as fast as regulators would like. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.