Download: Multichannel Attribution Roundup

Multichannel marketing is a must for practitioners who now need to reach their customers across many devices. Executing is hard enough, but attributing revenues and determining ROI is even more difficult. eMarketer has curated a Roundup of trends, insights and interviews to help marketers understand and deal with this challenge.

We invite you to download a complimentary copy of our Multichannel Attribution Roundup. Key elements include:

What marketers are doing to identify customers across channels
How marketers are evaluating their multichannel efforts
What to do about the difficulties of managing customer data
Interviews with Rue La La, 4Info and Invoca about tying back various marketing channels to ROI

Receive your complimentary copy here.

The Roundup is presented by Neustar.

Sincerely,
eMarketer Editors

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