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eMarketer Daily - Where Do Mobile Users in China Watch Video?

Mobile internet users spent 3.9% of their time watching videos on iQiyi, and 3.5% on Tencent video--far more time than they spent on any other video platform in 2015. Both apps are also growing their user bases rapidly.
 
 

Where Do Mobile Users in China Watch Video?
 

Mobile internet users spent 3.9% of their time watching videos on iQiyi, and 3.5% on Tencent video—far more time than they spent on any other video platform in 2015. Both apps are also growing their user bases rapidly. Read Article

 
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Marketing Technology Weekly - Sign up today

We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape.

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Behind the Numbers: an eMarketer Podcast
 

In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week’s topics include dads and the sharing economy. Read Article

 
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eMarketer Webinar: Customer Experience Strategy in an Always-On World

Customers are basing expectations today on their interactions with firms like Airbnb, Amazon and Uber. Register for eMarketer's upcoming webinar to learn how other companies are taking a more holistic, less channel-centric strategy around the customer experience to stay competitive.

How Much More Can Ride-Sharing Services Grow in the US?
 

This year, 27.0 million US adults will use the sharing economy at least once, according to eMarketer’s first forecast on the subject. The number of users will grow by double digits through 2018, as more Americans flock to the convenience of services such as Airbnb and Uber. Transportation is the biggest sector of this economy to date, but lodging is catching up. Read Article

 
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Publishers in Sweden Unite to Fight Ad Blocking
 

Ad blocking is a growing concern for publishers, as more internet users worldwide are turning to technology to avoid seeing unwanted ads. In Sweden, publishers have joined together to collectively fight ad blocking in an initiative led by the country's Interactive Advertising Bureau (IAB).

 
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How Artificial Intelligence Is Affecting Personalization
 
David Raab, principal consultant at Raab Associates, told eMarketer what to expect from the onset of the age of artificial intelligence.
 
An interview with:
 
David Raab
Principal Consultant
Raab Associates
 
 

eMarketer Daily - Where Do Mobile Users in China Watch Video? eMarketer Daily - Where Do Mobile Users in China Watch Video? Reviewed by Hoa phong lan on 23:42:00 Rating: 5

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