Entice the open with some amazing preheader text. Use a little mystery and get those subscribers to read through...
| |
 | | REPORT State of the Industry 2016 | | Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. As with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising. | | | | | |
| Key Takeaways: | -
Marketers invest heavily in programmatic across all channels. 32% of marketers spend over 50% of online advertising budgets on programmatic. -
Marketers think mobile first, despite persistent challenges. The percent of marketers retargeting on mobile jumped from 54% to 82% in 2015. -
Attribution continues to be a hot topic. The number of marketers who have adopted an attribution model that tracks multiple customer touch points, rather than a single-click model, has nearly doubled from 24% in 2014 to 40% in 2015. | | | | |
| You may also like: | | On-Demand Webinar | | How to Boost Social Media ROI | | Is your social marketing reaching its full potential? Hear from AdRoll and Sprout Social on the importance of both paid & organic social, KPIs and tips for creating a strong, cohesive voice. | | | | | | | Case Study | | University of Missouri–St. Louis (UMSL) | | To generate leads for their online business-degree program, UMSL used a combination of media strategies that included both AdRoll Prospecting and Retargeting. | | | | | | |
| | | © AdRoll, Inc. | 972 Mission Street, 3rd Floor, San Francisco, California 94103 | | | | |
Không có nhận xét nào: