eMarketer Daily - Internet Users in Japan Await the PlayStation VR

Very few consumers in Japan already have a virtual reality (VR) device, and many aren’t familiar with the brands involved. But over 40% of those surveyed say they’re interested in purchasing PlayStation’s option.

May 20, 2016  Send to a friend Internet Users in Japan Await the PlayStation VR Very few consumers in Japan already have a virtual reality (VR) device, and many aren’t familiar with the brands involved. But over 40% of those surveyed say they’re interested in purchasing PlayStation’s option. Read Article MMA Forum London, June 6 - Accelerating the Transformation of Marketing This year the MMA Forum London will focus on building capability, knowledge, confidence, and understanding to accelerate the transformation of marketing, through mobile. Receive 15% off tickets with code 'eMarketer_15'. For Big and Small Campaigns, Desktop Video Dominates Digital Political Ads US internet users say they learn more about politics from TV than anywhere else, and that TV ads are most likely to influence their voting behavior. But digital video is a growing source of political info as well, and research suggests desktop-based video ads are the leading digital format for political campaigns from the local to the national level. Read Article eMarketer Download: CMO Interviews Roundup CMOs and other marketing executives across sectors share a few main concerns this year, based on interviews conducted by eMarketer. Download the Roundup to hear from Zazzle, Dun & Bradstreet, Moz, The Honest Company and more about the challenges and opportunities on marketers' horizons today. Receive my copy. Millennial Men Don't Subscribe to a Traditional Male Identity Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and how brands can effectively engage with them. Read Interview An interview with: Romy Nehme Vice President, Insights and Strategy VaynerMedia  For corporate subscribers Need-to-Know Trends in US Digital Advertising: From Strategy to Budgeting to Mobile, Programmatic, Ad Blocking, Measurement and More US advertisers will spend more on digital advertising in 2016 than ever before, putting digital on par with television. This top-to-bottom overview presents 13 things marketers need to know right now, from strategic planning to attribution, and everything in between.  For corporate subscribers Influencer Marketing Helps Chevrolet Look Good While Doing Good Jamie Barbour, Chevrolet's digital site and social advertising manager, discusses why the automaker invests in influencer marketing. An interview with: Jamie Barbour Chevrolet Digital Site and Social Advertising Manager General Motors ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.