eMarketer Daily - In Japan, Single Track Downloads Still Reel in the Most Yen

Japan saw 178.1 million digital music sales in 2015; while the majority of those sales were single track downloads, ringback tones also sold significant units.

May 18, 2016  Send to a friend In Japan, Single Track Downloads Still Reel in the Most Yen Japan saw 178.1 million digital music sales in 2015; while the majority of those sales were single track downloads, ringback tones also sold significant units. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today How Are Brands Meeting, and Exceeding, Customer Expectations? The increasingly connected world we live in continues to drastically alter the relationship between brands and their customers. Arguably this change is most obvious in the growing expectation for always-on, real-time interactions across any device. More often, newer, disruptive entrants—not incumbent brands—are setting these new standards for customer expectations. Read Article eMarketer Webinar: Customer Experience Strategy in an Always-On World Customers are basing expectations today on their interactions with firms like Airbnb, Amazon and Uber. Register for eMarketer's upcoming webinar to learn how other companies are taking a more holistic, less channel-centric strategy around the customer experience to stay competitive. Reserve my seat. For Connected TV, Interactive Video Ads Outrun Pre-Roll Interactive video ads outperformed pre-roll on connected TVs in 2015, according to metrics released by Innovid, based on video campaigns served on its platform. Connected TV was a new device addition to the ad serving platform's yearly analysis, which also tracks smartphones, tablets and desktop. Read Article  For corporate subscribers Content Marketers Slow to Switch to Digital Asset Management Tools Companies are producing a growing volume of content marketing. As a result, managing each of the required content assets so that they are searchable, easily accessible and secure is becoming a challenge. Historically implemented by agencies to manage advertising creative, digital asset management tools have emerged as a way to oversee and control content across a variety of channels and formats. Migrating from legacy technology to new systems, however, is no easy feat—and relatively few content marketers have done so as yet.  For corporate subscribers Local-Language Newspapers Draw Large Audiences in India Gulshan Verma, chief revenue officer for digital media company Times Internet Ltd., talks about the continued importance of newspapers in India's media landscape, and how localized content factors into advertisers' strategies to reach audiences. An interview with: Gulshan Verma Chief Revenue Officer Times Internet Ltd. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.