eMarketer Daily - Mobile Chat App Usage Soars in China

Monthly time spent on mobile chat apps reached nearly 510 billion minutes in Q4 2015, per data from iResearch Consulting Group. Average time spent per session during that quarter was 3.89 minutes.

May 3, 2016  Send to a friend Mobile Chat App Usage Soars in China Monthly time spent on mobile chat apps reached nearly 510 billion minutes in Q4 2015, per data from iResearch Consulting Group. Average time spent per session during that quarter was 3.89 minutes. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Time Spent with Facebook Still Growing, but Not by Much This year, Americans will spend more than half of their social networking time on Facebook, according to eMarketer’s latest forecast of time spent with media. Going forward, however, growing competition from other social networks will make it increasingly challenging for Facebook to significantly grow engagement time. Read Article Download: eMarketer Roundup - Optimizing Mobile Advertising Are you confident in the metrics you're using to measure mobile advertising success? With a variety of forms like apps, native, coupons, and video, performance measurement is still a challenge. eMarketer has curated a Roundup of articles, insights and trends to help you make sense of it all. Receive my copy. Client-Side Marketers Aim to Deliver More Cohesive Customer Experiences Nearly three-quarters of client-side marketers worldwide say they are working toward delivering a cohesive customer experience rather than standalone campaigns or interactions, according to February 2016 research. Read Article  For corporate subscribers Absolut Sparks Consumers' Interest with Video as They Scroll Through Social Media Nicholas Guastaferro, marketing director at Pernod Ricard, Absolut, talks about social video tactics. An interview with: Nicholas Guastaferro Marketing Director Pernod Ricard, Absolut  For corporate subscribers US Millennials Are Frequent Users of Email Email is still very much alive for US millennials. While it may not offer users the "wow factor" that platforms such as Snapchat, Instagram and YouTube often inspire, communicating via email remains a core digital activity for most young adults. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.