eMarketer Daily - Tracking the Growth of Vietnam's Ecommerce Sector

Ecommerce represents a growing opportunity for businesses in Vietnam, although government data suggests many companies are still early in the process of implementation. Consumer suspicion about the quality of products and services purchased online is also hindering adoption.

May 31, 2016  Send to a friend Tracking the Growth of Vietnam's Ecommerce Sector Ecommerce represents a growing opportunity for businesses in Vietnam, although government data suggests many companies are still early in the process of implementation. Consumer suspicion about the quality of products and services purchased online is also hindering adoption. Read Article eMarketer Webinar: Mcommerce Trends for 2016 Are you taking advantage of larger screens, smoother buying experiences, better mobile search and context-driven discovery to optimize the shopping experience for your mobile consumers? Register for our complimentary webinar to learn the top mcommerce trends you need to know for 2016. Reserve my seat. CPG Advertisers to Spend Nearly $6 Billion on Digital Advertising This Year US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year. Read Article MMA Forum London, June 6 - Accelerating the Transformation of Marketing This year the MMA Forum London will focus on building capability, knowledge, confidence, and understanding to accelerate the transformation of marketing, through mobile. Receive 15% off tickets with code 'eMarketer_15'. Interactive Content Commands Content Marketing, Paid Social Channels More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns. Read Article  For corporate subscribers US Usage, Sales and Ad Spending Trends for Digital Music, Digital Radio and Podcasting The US music industry tipped to streaming in 2015, as streaming revenues overtook digital download revenues for the first time. Meanwhile, digital radio listening is on the rise, with ad spending growing in that channel as well. Podcasting, however, remains a niche activity.  For corporate subscribers Marketing in China: WeChat Is Marketers' Must-Have Presence R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China. An interview with: R. Danielle Bailey Head of APAC Research L2 ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.