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eMarketer Daily - Paid Music Services Face an Uphill Challenge in China

Only a tiny number of consumers in China currently pay to access online music subscriptions or to download albums, creating a dilemma for the country's music companies as they attempt to boost revenues and grow their customer base.
 
 
Paid Music Services Face an Uphill Challenge in China
 

Only a tiny number of consumers in China currently pay to access online music subscriptions or to download albums, creating a dilemma for the country's music companies as they attempt to boost revenues and grow their customer base. Read Article

 
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Marketing Technology Weekly - Sign up today

We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape.

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TV Is Still Tops for Time with Media
 

US consumers spend an average of 35 hours per week watching live and timeshifted television, Q1 2016 research revealed. Older consumers spend more time viewing content on this platform than their younger counterparts. Read Article

 
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eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City.

Register here for early-bird tickets.
Siri, What Do You Most Often Help With?
 

Artificial intelligence (AI) assistants, like Apple's Siri and Microsoft's Cortana, can help internet users with a variety of activities, especially when they're on the go. But what's the most popular use case for these nonhuman helpers? According to June 2016 research, nearly two-thirds of AI users in the US use these personal assistants to answer general questions. Read Article

 
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Marketing in India: Motorola's Model Moves from Ecommerce Pure Play to Omnichannel
 
Amit Boni, country head of Motorola India, talks about Motorola's relaunch in India on the marketplace Flipkart, and how the need for an omnichannel approach drove it to embrace other sales channels.
 
An interview with:
 
Amit Boni
Country Head, Motorola India
Motorola India
The US Telecom and Computing Products and Consumer Electronics Industries 2016: Digital Ad Spending Forecast and Trends
 

Digital ad spending in the US telecom and the consumer electronics and computing products industries will reach $12.76 billion in 2016, up 14.8% from 2015. Gains will come from increased spending on mobile channels and programmatic methods.

 
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eMarketer Daily - Paid Music Services Face an Uphill Challenge in China eMarketer Daily - Paid Music Services Face an Uphill Challenge in China Reviewed by Hoa phong lan on 23:39:00 Rating: 5

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