eMarketer Daily - In Southeast Asia, Thailand Sees High Video Ad Volume

More desktop digital video ads are served in Thailand per day on at least one platform than any other country in Southeast Asia. Meanwhile, Indonesia leads the region in daily mobile video ads—with evidence of rising completion rates.

July 21, 2016  Send to a friend In Southeast Asia, Thailand Sees High Video Ad Volume More desktop digital video ads are served in Thailand per day on at least one platform than any other country in Southeast Asia. Meanwhile, Indonesia leads the region in daily mobile video ads—with evidence of rising completion rates. Read Article eMarketer StatPack: US Mobile Time & Activities - Download Now Looking for stats on time spent with mobile, by device, channel and activity? Download eMarketer's US Mobile Time and Activities StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. Marketers Find Ad Clutter Challenging Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they're looking to overcome. Read Article eMarketer Podcast: Augmented and Virtual Reality In episode 5 of "Behind the Numbers," we dig into augmented reality (AR), virtual reality (VR) and the implications of each for marketers. Hosts Bryan Yeager and Marcus Johnson also discuss the "Brexit" vote, its potential effects on the digital economy in the UK and how eMarketer's estimates may be affected. Listen now. Email Marketing Is a Double Win for Customer Acquisition, Retention For most small- and medium-sized retailers in the US, email marketing helps with both customer acquisition and retention. And according to March 2016 research, it's far better than any other tactic for both objectives. Read Article  For eMarketer PRO subscribers App Inventory: Programmatic's Diamond in the Rough The relationship between the mobile web and apps within programmatic advertising environments differs from the channels' relationship in the broader context of mobile advertising. This brief will highlight the key differences between the channels and how in-app advertising will be a driving force in the growth of programmatic mobile display ad spending going forward.  For eMarketer PRO subscribers Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV Facebook, Twitter, Instagram and Snapchat have changed video advertising through features like autoplay, vertical video and live streaming. The impact on YouTube is becoming clear, and now the social properties are taking aim at an even bigger prize: TV. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.