eMarketer Daily - Mobile Taobao Users in China Skew Younger

Taobao users tend to be younger, and prefer the app over international sites like Amazon. According to research, users of Taobao are also shopping at the marketplace more frequently.Alibaba

July 7, 2016  Send to a friend Mobile Taobao Users in China Skew Younger Taobao users tend to be younger, and prefer the app over international sites like Amazon. According to research, users of Taobao are also shopping at the marketplace more frequently.Alibaba Read Article eMarketer Podcast: Multiscreening, Embedded Commerce In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms. Listen now. How Facebook's Messenger Became a Popular Mobile Messaging Service Facebook Messenger will have 105.2 million active users in the US this year. Four out of 10 mobile phone users will use it, making Messenger the leading over-the-top (OTT) mobile messaging app. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. Most Mobile Banking Users Check Balances, Statements A majority of users access their mobile banking app to check balances and statements, April 2016 research revealed. Paying bills is another popular activity that they conduct. Read Article  For eMarketer PRO subscribers The US Auto Industry 2016: Digital Ad Spending Forecast and Trends The US auto industry will spend $8.71 billion on digital ads in 2016, on the heels of record vehicle sales over the past year. Outlays are forecast to reach $14.14 billion by 2020.  For eMarketer PRO subscribers Opportunities and Challenges in Finding the Right Marketing Talent Erica Seidel, founder and principal of talent recruiting agency The Connective Good, talks about trends and pitfalls in hiring the right people to excel in today's complex marketing world. An interview with: Erica Seidel Founder and Principal The Connective Good ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.