eMarketer Daily - Wide Gender Gap Persists for Internet, Mobile Usage in India

Males in India are 62% more likely than females to be internet users, and are 25% more likely to own a SIM card. That's markedly different than the gender breakdown for other countries in Asia-Pacific.

July 15, 2016  Send to a friend Wide Gender Gap Persists for Internet, Mobile Usage in India Males in India are 62% more likely than females to be internet users, and are 25% more likely to own a SIM card. That's markedly different than the gender breakdown for other countries in Asia-Pacific. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Yahoo Will Earn 1.5% of Worldwide Digital Ad Dollars This Year Last year, Yahoo earned just over 2% of net digital ad revenues worldwide, a figure that eMarketer forecasts to drop this year. The company is shrinking revenues as it focuses on simplifying its business and growing revenues from MAVENS—mobile, video, native and social. Read Article eMarketer Podcast: Multiscreening, Embedded Commerce In episode 3 of "Behind the Numbers," eMarketer's new podcast, we dissect the new eMarketer estimates for time spent with media and for simultaneous media usage. In the second half we discuss "embedded commerce," or ecommerce that is enabled on social and other non-retail oriented platforms. Listen now. Social's Next Evolution? Pinterest Begins to Monetize Users' Searches Pinterest users conduct 2 billion searches every month to find things to buy or do. Now the company is starting to monetize that activity. In June 2016, Pinterest said it would start actively selling search advertising for the first time. Jon Kaplan, head of global sales at Pinterest and a former Google executive, spoke to eMarketer about why search is an important part of Pinterest and how big search can be as a part of its revenue. Read Interview An interview with: Jon Kaplan Head of Global Sales Pinterest  For eMarketer PRO subscribers Marketing in Asia-Pacific: Translating Cultural Nuances Is Key to Success Hanna Golota, operations manager at localization and translation service Globalme, talks about how localization of marketing efforts means more than just translating languages correctly. An interview with: Hanna Golota Operations Manager Globalme  For eMarketer PRO subscribers Defining Native Advertising in the UK: A Work in Progress Across the world, outlays on native advertising—paid digital ad placements that look like organic content—are growing fast, as marketers aim to engage consumers with more relevant and appealing material. The Interactive Advertising Bureau (IAB) in the US and the Internet Advertising Bureau in the UK (IAB UK) have so far taken the lead in proposing definitions of native ad categories for the digital industry. The latest version of the IAB UK's guidance on native ads was published in May 2016, with slightly different classifications of native advertising than in the US. ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.