Download: Retail Industry 2016—Digital Ad Spending Forecast and Trends

We’re pleased to offer you a complimentary download of The US Retail Industry 2016: Digital Ad Spending Forecast and Trends, a report that’s typically only available to eMarketer PRO customers.

PRO customers get complete access to all eMarketer reports, charts, benchmarks and forecasts covering the most important digital topics. And we publish over 150 in-depth reports each year just like this one.

Key elements of the US Retail Industry report include a look at:

How retail will outspend other industries on digital advertising
How retailers are turning to video, social media and other rich display formats to reinforce brand attributes
How mobile will account for roughly two-thirds of all retail industry digital ad spending this year
Why retail marketers are turning to programmatic channels to meet the needs for personalization and efficiency at scale

Receive your complimentary copy here. After you review the report we encourage you to schedule a tour of PRO and see why it’s the first place to look for data and research on digital to be prepared for your work.

Sincerely,
eMarketer Editors

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