Five most interesting search news stories from last week

SEW | Daily Jul 4, 2016 Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond... Today's Top Story Five most interesting search marketing news stories of the week Look, I'll level with you, I've pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too. by Christopher Ratcliff Analytics How to create insights from consumers' click histories Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Read more by Deren Baker Mobile How to use images to bring real world credibility to your digital presence We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures. Read more by Andy Favell SEO Why you may need to be aware of booby traps when hiring a new SEO The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Read more by Joshua Ballard How are beacons going to affect search marketing? Recently I've been reading a lot about the effects beacons and proximity marketing may have on search strategy. Read more by Matt Owen Social Facebook News Feed update: how #Friendmageddon will affect publishers Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Read more by Tereza Litsa 18 best branded Instagram videos of 2016 (so far) Instagram's the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll. Read more by Christopher Ratcliff Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book