eMarketer Daily - Age Dictates Device Usage in Australia

Smartphones are the No. 1 device owned by internet users in Australia, according to January 2016 research. And they're more popular than desktops, laptops or tablets among all age groups except those over 65. The oldest internet users, meanwhile, are more focused on desktops than any other group.

July 6, 2016  Send to a friend Age Dictates Device Usage in Australia Smartphones are the No. 1 device owned by internet users in Australia, according to January 2016 research. And they're more popular than desktops, laptops or tablets among all age groups except those over 65. The oldest internet users, meanwhile, are more focused on desktops than any other group. Read Article eMarketer Webinar: Immersive Media The first stage of consumer-ready virtual reality (VR) and augmented reality (AR) technologies are coming to market, giving brands and publishers a powerful, new immersive medium for engaging audiences. Join us as we explore the current state of VR and AR technology and what it could mean for your business. Register here. Millennials Leverage More Screens to Conduct Political Research Most registered voters leverage desktop or laptop PCs when researching a politician or political issue, May 2016 research found. However, millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research. Read Article eMarketer Roundup: Programmatic Marketplace - Download Now This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape. Receive my copy. B2B Marketers Struggle to Create Effective Content Marketing Materials More B2B marketers recognize the benefits of content marketing, using the discipline to help them drive new customer leads and increase engagement. However, many also find that the most effective content material like research reports and video can be difficult to create. Read Article  For eMarketer PRO subscribers Snapchat Is About to Have an Election Moment Each US election cycle garners the use of new technologies and media platforms by political campaigns. Some believe that for the 2016 presidential election, Snapchat will be the breakout app used by candidates to reach and engage voters. But it's unlikely that Snapchat's use during the election will translate into substantial digital ad dollars flowing to the increasingly popular destination.  For eMarketer PRO subscribers Brand Strategies Evolving for Native Video Advertising Jim Daily, president of native video advertising specialist Teads, speaks about how brands are working with publishers to ensure their messages get in front of the right sets of eyes. An interview with: Jim Daily President Teads ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.