Digital ad spending to surpass TV in 2017

Get the data and insights you need to ensure your company can keep up with this shift.

How our data can help you navigate this shift

2017 will mark a major milestone for the advertising industry; eMarketer predicts that total digital ad spending will surpass TV spend for the first time. Not surprisingly, mobile is a large contributor of that digital growth.

Here’s how we can help your company navigate this ongoing shift:

	Bolster your digital knowledge
It’s never been more important for all team members to be fluent in digital. Explore our popular coverage areas to see how our research can elevate your team’s digital IQ.
	Make a compelling case for digital budget
If your team still has trouble securing budget for digital and mobile advertising, turn to us for the data you’ll need to cement your case. During an eMarketer demo we’ll show you how you can easily find the right charts to get that budget request approved.