eMarketer Daily - Almost Half of Marketing Emails in Australia Are Opened on Mobile

Just under half of all marketing emails opened in Australia are opened on a mobile device, according to June 2016 data. Overall, about one in three emails sent are opened.

July 29, 2016  Send to a friend Almost Half of Marketing Emails in Australia Are Opened on Mobile Just under half of all marketing emails opened in Australia are opened on a mobile device, according to June 2016 data. Overall, about one in three emails sent are opened. Read Article eMarketer StatPack: US Mobile Time & Activities - Download Now Looking for stats on time spent with mobile, by device, channel and activity? Download eMarketer's US Mobile Time and Activities StatPack for over 40 pages of charts, key stats, trends and forecasts that you can keep at your fingertips all year long. Receive my copy. How Many People Will Watch the Rio Games via Digital? At eMarketer, we were interested to see how much digital video viewership worldwide has changed in the four years since the 2012 London Olympics—and we wondered how large the audience would be for the Rio games this summer. So we assembled a simple model and made some rough viewership estimates—worldwide, US and UK. Read Article eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. Register here for early-bird tickets. How reddit Targets Millennials User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit's vice president of sales, spoke to eMarketer about what the company is doing to attract and interact with this demographic. Read Interview An interview with: Zubair Jandali VP, Sales reddit  For eMarketer PRO subscribers Time-Starved US Consumers Spending More on Eating Out than on Groceries Despite the persistent advertising image of a mom making wholesome meals from scratch, fewer US consumers are cooking at home as prepared food becomes more readily available and delivery services proliferate.  For eMarketer PRO subscribers Marketing in China: A Data Guru's Insight on China's Hot Mobile Market Jerry Zhou, CEO of mobile traffic and user-tracking firm QuestMobile, spoke to eMarketer about mobile app trends in China. An interview with: Jerry Zhou CEO QuestMobile ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.