SEO in the festival season: which retailers have the right strategy?

SEW | Daily Jul 14, 2016 Today on SEW, we a look at SEO for festival goers, how brands are using Pokemon Go, and Google's new formats for travel and shopping on mobile. Today's Top Story SEO in the festival season: which retailers have the right strategy? Summer in the UK means festivals, and there are plenty to choose from again this year. by Graham Charlton Content How brands are jumping on the Pokémon Go bandwagon: the good and the bad Pokémon Go may not even have a worldwide release yet, as it's only available in US, Australia and New Zealand, but it's rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Read more by Tereza Litsa PPC How to use purchase intent for more effective keyword search If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Read more by Motoko Hunt SEO How a dedicated IP address and SSL certificate affects your search engine rankings To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors. Read more by Ryan Boachie More News Google to roll out updates and new formats for mobile shopping and travel planning Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year. Read more by Christopher Ratcliff Latest Report ClickZ Intelligence Report: Operationalizing Customer Experience [Sample] This report provides a practical framework to help senior-level marketers drive the technology agenda within organizations that want to pursue a competitive ... read more   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book