eMarketer Daily - Most of the World's Mobile Connections Are in Asia-Pacific

Just over half of all mobile connections in the world exist in Asia-Pacific, according to one source, and the share is expected to get slightly larger in the next few years. The region currently has almost 2 billion more mobile connections than the No. 2 region.

July 26, 2016  Send to a friend Most of the World's Mobile Connections Are in Asia-Pacific Just over half of all mobile connections in the world exist in Asia-Pacific, according to one source, and the share is expected to get slightly larger in the next few years. The region currently has almost 2 billion more mobile connections than the No. 2 region. Read Article Marketing Technology Weekly - Sign up today We're thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape. Sign up today Google Still Dominates the World Search Ad Market This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google's ad revenues represent 30.9% of the total worldwide digital ad market. On the search side specifically, Google will grab more than 55% of ad spending this year. Read Article eMarketer Podcast: Ad Blocking & Social Video In episode 4 of "Behind the Numbers," eMarketer's new podcast, we dig into ad blocking-how many people in the US are using ad blocking software, how much the activity is likely to grow and what it means for publishers and advertisers. In the second half we discuss the rise of video on social platforms. Listen now. By 2020, Digital Travel Outlays Will Top $817 Billion Globally eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period. Read Article  For eMarketer PRO subscribers US Millennials Continue to Increase Time Spent with Smartphones Millennials and mobile go hand in hand. Even though smartphones have become pervasive for the majority of people in the US, those in the millennial generation are not only more likely to own a smartphone, but continue to be more active on their devices as well. Research looked at just how much time millennials are spending on their smartphones and how that compares with other generations.  For eMarketer PRO subscribers Marketers Take Note: Attribution Success Requires Organizational Overhaul Rolf Olsen recently spoke with eMarketer about what it takes from organizations to not just implement attribution solutions, but to make the most of them. An interview with: Rolf Olsen Chief Data Officer Mindshare North America ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.