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eMarketer Retail Weekly - Retail Sales in Canada Continue Ticking Upward

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September 1, 2016
Retail sales in Canada were up about 2.9% in Q2 2016 compared with the same period the prior year. The increase came after stronger 4.5% growth in Q1, and eMarketer expects total retail sales growth of less than 2% this year. The picture will be rosier on digital channels.

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On social networks, consumers are browsing rather than searching with specific goals in mind, so need-based purchases are less frequent. That's why Teleflora, an online florist marketplace with a business model driven by an urgent need to send a gift, relies more heavily on search advertising. Beth Monda, vice president of ecommerce at Teleflora, spoke with eMarketer about how attribution needs to improve before the company makes a greater commitment to social advertising.

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Beth Monda
Vice President, Ecommerce
Teleflora
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eMarketer Retail Weekly - Retail Sales in Canada Continue Ticking Upward eMarketer Retail Weekly - Retail Sales in Canada Continue Ticking Upward Reviewed by Hoa phong lan on 12:19:00 Rating: 5

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