eMarketer Daily - Mobile Commerce Inches Upward in Southeast Asia

According to 2015 data, mcommerce transactions in Southeast Asia and India make up 25% of ecommerce purchases among digital retailers in the region. Smartphones, rather than tablets, account for the vast majority of this mobile purchase activity.

March 31, 2016  Send to a friend Mobile Commerce Inches Upward in Southeast Asia According to 2015 data, mcommerce transactions in Southeast Asia and India make up 25% of ecommerce purchases among digital retailers in the region. Smartphones, rather than tablets, account for the vast majority of this mobile purchase activity. Read Article Manage a Growing Social Media Strategy: 10 Tips to Follow Live Webcast: April 6, 4PM SGT As social media becomes more engrained in your business, a solid social strategy can be complicated. Join this webinar to learn top 10 tips that successful brands follow for taking social media to the next level. Register Now Why Marketers Don't Personalize Content While technology can help marketers personalize at scale, a lack of it is also the biggest reason many execs say they don’t personalize their content, according to February 2016 research. Read Article Manage a Growing Social Media Strategy: 10 Tips to Follow Live Webcast: April 6, 4PM SGT As social media becomes more engrained in your business, a solid social strategy can be complicated. Join this webinar to learn top 10 tips that successful brands follow for taking social media to the next level. Register Now Most People Don't Want Virtual Reality Headsets Though US internet users are interested in virtual reality and experiencing different types of content via the technology, February 2016 research found that most users worldwide are not interested in purchasing a VR headset. Read Article Exclusive for eMarketer Customers US Mothers 2016: Examining the Distinctive Elements of Their Digital Usage US mothers make distinctive use of digital technology—for entertainment, social interaction, shopping and so on—even apart from their role as digital gatekeeper for their kids. Read Report Despite Amazon Prime's Success, Retailers Can't Expect Same Results with Membership Models Amazon Prime has expanded rapidly with roughly 54 million members and counting. Amazon's success has tempted other companies to explore paid membership models for their loyalty programs, but Amazon's scale makes it an outlier. Read Brief ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. Unsubscribe | Change email address | Update preferences | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please read it in your browser here.