What is Digital Leadership?

SEW | Daily Mar 28, 2016 It's my honour to introduce you to one of the themes of our two-day Shift event coming up in May: 'Digital Leadership'. Here's a brief explanation of what it means to be a 'digital leader' and how you can help define the future. Today's Top Story What is Digital Leadership? I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift, taking place in London on 24 - 25 May, I have to define what it means to be a digital leader. by Christopher Ratcliff Content 10 brilliant UX features from the Airbnb website Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. Read more by Graham Charlton What is customer retention? A beginner's guide to increasing CLV Customer retention has often been overlooked in favour of acquisition, but it's something no business should be ignoring. ... Read more by Graham Charlton Industry Six tips on measurement from the IAB Programmatic Marketplace Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read more by Mike O'Brien Content marketing: nine tips for herding your stakeholder cats As content marketing types, we've all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process. Read more by Dan Brotzel SEO Are search engines 'semantic'? Let's get to the crux of the matter. Read more by Gerald Murphy Social Are rising follower numbers devaluing your social audiences? If you remember the early days of social media marketing, then you'll also remember all those talks where you'd be told that if you could just harness 1% of Facebook's total audience, you'd have a huge number of potential customers. Read more by Matt Owen Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book